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Where Happiness Begins…The Story of Jörg Hormes
When Jörg Hormes joined the Radeberger group in 1998 as a product developer, no one saw what was coming. Tinkering around on his own time in what was called his “Witches Kitchen” Jörg started experimenting with different tastes that he believed complimented the Wheat beer taste. His superiors thought it a little crazy…but allowed the process.
Trying out different mixes he found at the local store, his daughters who liked a drink with a grapefruit twang, helped him find the solution! The tangy zesty combination of grapefruit and wheat beer was born.
Finding the right process and taste and colour took a long time, but Jörg brought two cases of Schöfferhofer Grapefruit Weizen to a Millennium New Years Eve party in 1999/2000 and the cases were soon empty. The experiment had worked. Everyone loved the zesty tangy mix.
Jörg does not think of himself as an inventor…but invent he did. And now the world gets to experience The Happy! The tingling orange summer beer enjoyed worldwide. Thank you Jörg! And Prost!
Beer with a sunset colour and fresh taste, touching the senses with ease of breeze. Complements the good mood or just creates it.
Beer with a sunset colour and fresh taste, touching the senses with ease of breeze. Complements the good mood or just creates it.
Schöfferhofer Hefeweizen 5%. Honey in colour and taste. A tasty treat indeed. Prost.
Schöfferhofer Hefeweizen 5%. Honey in colour and taste. A tasty treat indeed. Prost.
I am celebrating coming back to the office after 2 years of WFH with Schöfferhofer Weizen!
I am celebrating coming back to the office after 2 years of WFH with Schöfferhofer Weizen!
What’s the drink of choice for a man whose moustache is so thick and lustrous it should be in shampoo commercials? Schöfferhofer Grapefruit What’s the drink of choice for a man whose bald head shines like the sun on a bright spring morning? Schöfferhofer Grapefruit. What’s the drink of choice for a man whose biceps are frequently mistaken for local mountain peaks? Schöfferhofer Grapefruit.
What’s the drink of choice for a man whose moustache is so thick and lustrous it should be in shampoo commercials? Schöfferhofer Grapefruit What’s the drink of choice for a man whose bald head shines like the sun on a bright spring morning? Schöfferhofer Grapefruit. What’s the drink of choice for a man whose biceps are frequently mistaken for local mountain peaks? Schöfferhofer Grapefruit.
After the sun sets, add some brightness to your night with Schöfferhofer. Fave time to drink it? The orange hour! After work, at home, just relax and enjoy!.
After the sun sets, add some brightness to your night with Schöfferhofer. Fave time to drink it? The orange hour! After work, at home, just relax and enjoy!.
Low alcohol refreshment and happiness in a can!
Low alcohol refreshment and happiness in a can!
This is one of my favourite go to’s with a refreshing taste that works any time of the year. It’s the perfect blend of sweetness and hefeweizen. My perfect way to drink it?? From the bottle or a can!!
This is one of my favourite go to’s with a refreshing taste that works any time of the year. It’s the perfect blend of sweetness and hefeweizen. My perfect way to drink it?? From the bottle or a can!!
“My wife and my mother did not drink beer…until they tasted Schofferhofer Grapefruit!”
“My wife and my mother did not drink beer…until they tasted Schofferhofer Grapefruit!”
“The taste of Schofferhofer Grapefruit is unique. I have never tasted a beer that combines grapefruit and wheat beer so well. Nothing more beautiful than enjoying a summer afternoon with a cold Schofferhofer Grapefruit.”
“The taste of Schofferhofer Grapefruit is unique. I have never tasted a beer that combines grapefruit and wheat beer so well. Nothing more beautiful than enjoying a summer afternoon with a cold Schofferhofer Grapefruit.”
“For the tropical and warm weather of Puerto Rico my go to beer is Schofferhofer Mix Grapefruit, its so refreshing and perfect!”
“For the tropical and warm weather of Puerto Rico my go to beer is Schofferhofer Mix Grapefruit, its so refreshing and perfect!”
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